Build Your Brand

Let students know who you are

When students have the opportunity to learn about your company’s culture, brand, and all that you have to offer, you are more likely to find a great fit.

Small and mid-sized businesses have told us how important it is to connect with students. You need ways to stand out alongside recognizable companies to attract our most competitive talent.

Virtual and in-person engagement opportunities are possible. There are many available through Handshake, where you can take part in career, job, and internship fairs, or request your own event.

Strategizing with Career Services about ways to engage students is one of the most effective ways to build your brand.

A woman with a laptop on her lap is speaking to a student.

Collaborate with our Career Centers

Host case competitions
Arrange site visit opportunities at your place of business
Be a guest speaker in a class or seminar

Provide internship/experiential learning opportunities
Serve as an employer representative for mock interviews
Participate in networking events or panel sessions

Connect with student organizations

Herron student transferring ideas from a phone to paper.

IU students create and run their own career- and field-related organizations all over the state, and leaders often seek employer representatives for educational and networking events. Across our campuses, there are more than 1,500 currently registered student organizations and clubs. Please work with career services offices to make these connections, as directly marketing to these groups is prohibited.